Inovara, the AI innovation studio working exclusively in Direct Selling, and Apptor, the predictive AI execution layer that automates every customer and distributor interaction, announced a strategic partnership aimed at helping more direct selling companies move from AI curiosity to measurable business value.

The partnership brings together two companies with a shared conviction: Direct Selling has historically been underserved by technology, and generic AI solutions are not built for the nuances of the industry.

Together, Inovara and Apptor will combine their respective strengths, AI strategy, ongoing oversight and hands-on implementation, with the end-to-end AI execution layer, so that direct selling companies have a complete operating model: Inovara owns the direction and programme; Apptor executes it in production, automating every interaction across the customer and distributor journey.

A complete AI operating layer for Direct Selling

Inovara leads with the strategic and operating layer. Through its AI Health Assessment, Inovara gives direct selling companies an independently-benchmarked view of AI readiness within three to four weeks, plus a practical roadmap. From there, Inovara partners with leadership teams on the ground to own, govern and deliver the programme, turning that roadmap into measurable outcomes through its proprietary ARIA™ platform.

In just 18 months in the market, Apptor.AI has built a strong enterprise track record, working with more than 20 direct selling companies, powering over 10 million distributors across 20+ countries. The results are measurable and consistent: clients see double-digit improvements in distributor retention, average order value, and overall revenue, delivered through Apptor’s predictive models that run autonomously across every customer and distributor touchpoint.

Together, Inovara and Apptor.AI offer direct selling organisations a joined-up path from strategy through to live, measurable outcomes.

Quotes

“Direct Selling has been underserved by technology for a long time, which makes it especially ripe for AI-driven change. But interest alone isn’t enough; companies need a clear starting point and partners who understand the channel and can deliver. That’s exactly what this partnership provides. Yoav and I have built our businesses around the same mission, and combining our capabilities is a natural next step.”

Dan Debnam, Founder, Inovara

“We have seen firsthand how Direct Selling companies are hungry for AI solutions that deliver real results. Our partnership with Inovara means our clients now have access to the strategic and operational expertise to complement our platform, making the whole greater than the sum of its parts.”

Yoav Shpringer, CEO & Co-Founder, Apptor.AI

About the partnership

• Collaborate on joint client opportunities

• Share insights across their combined client base of nearly 40 direct selling organisations globally

• Co-develop go-to-market approaches for companies at different stages of their AI journey

• Collaborate on industry education and thought leadership

About Inovara

Inovara is an AI consulting and implementation company working exclusively in the Direct Selling industry. Founded by a former digital transformation leader with global Direct Selling experience, Inovara helps companies move from AI curiosity to measurable business value using its proprietary ARIA™ platform.

Its flagship AI Health Assessment delivers a benchmarked baseline and prioritised roadmap in three to four weeks. Inovara has worked with close to 20 direct selling companies globally.

About Apptor.AI

Apptor.AI is the predictive AI execution layer for the Direct Selling industry, automating every interaction across the customer and distributor journey, from churn prediction and retention to upsell, reactivation, and revenue orchestration.

Founded by veterans of Israel’s elite 8200 intelligence unit, Apptor.AI has grown in 18 months to serve 20+ enterprise clients across 20+ countries, powering over 10 million distributors. Clients consistently see double-digit improvements in distributor retention, average order value, and revenue.

Press contacts

Inovara

• Dan Debnam | dan@inovara.ai

Apptor.AI

• Yoav Shpringer | yoavs@apptor-ai.com