Today, at DSU Spring in Dallas, we launched something the Direct Selling industry has never had before.

The Direct Selling AI Benchmark is the first industry benchmark measuring AI adoption across Direct Selling. It’s a collaboration between Inovara and DSN, and it’s live right now.

Take the AI Eval →

Every other industry has AI benchmarks, adoption reports and use case libraries to guide strategy. Direct Selling has had none of that. No shared baseline. No industry dataset. No authoritative view on how AI is actually playing out across the sector.

That changes today.

How it works

The benchmark is built on a short AI eval. Not a survey. Not a form. It’s a 10-15 minute voice-based conversation with an AI agent, designed to feel more like a chat with a consultant than a tick-box exercise.

Your responses are anonymised and aggregated into the benchmark dataset. Over time, this dataset becomes the reference point for how AI adoption in Direct Selling is evolving.

In return for taking part, you get two things. A copy of the full benchmark report when it’s published. And a complimentary 30-minute AI strategy consultation with one of our senior consultants, where we’ll review your responses and talk through immediate opportunities.

No strings. No sales pitch. Just a practical conversation about where you stand and where you could go next.

It takes 10-15 minutes

Why this matters

We’ve spent the last two years working with Direct Selling companies on AI strategy and implementation. One thing keeps coming up. Leaders want to know how they compare. They want to know what others are doing, what’s working and where the industry is heading.

Until now, nobody has been collecting that data. The Direct Selling AI Benchmark is designed to change that. Twice a year, aligned with DSN’s conferences, we’ll publish updated findings covering governance, adoption, strategy, investment, use cases and leadership confidence.

The more organisations that take part, the more useful the dataset becomes for everyone.

A huge thanks to DSN

We’re genuinely grateful to Stuart and the DSN team for backing this initiative. DSN has always been at the centre of the conversations that matter in Direct Selling, and it felt like the natural home for the industry’s first AI benchmark.

DSN will publish the benchmark findings. Inovara powers the research and analysis behind it. It’s a partnership that plays to both of our strengths, and we’re proud to be doing this together.

Take part today

If you’re a Direct Selling leader and you want to know where your organisation stands on AI, this is your starting point. It’s quick, it’s free and your contribution helps build something the industry has needed for a long time.

Take the AI Eval →