Privacy policy

1. Who we are

Inovara AI Ltd (“Inovara”, “we”, “us”, or “our”) is the data controller for the personal data collected through this website and in the course of our business activities.

We are committed to protecting your personal data and processing it in accordance with UK GDPR and the Data Protection Act 2018.

Registered address: 1 Enterprise Road, Roundswell, EX31 3YB

Email: hello@inovara.ai

UK phone: +44 333 038 3351

2. What data we collect

We may collect and process the following categories of personal data:

Identity data: name, job title, company name
Contact data: email address, telephone number, postal address
Technical data: IP address, browser type and version, time zone, operating system, and other technology on the devices you use to access this website
Usage data: information about how you use our website and services
Marketing and communications data: your preferences for receiving marketing from us and your communication preferences

We do not collect any special category data (such as health data or data revealing racial or ethnic origin) unless you have specifically provided it to us and given explicit consent.

3. How we collect your data

We collect data through:

Direct interactions: when you fill in a contact or enquiry form, email us, or book a call
Automated technologies: when you browse our website, we may automatically collect technical and usage data via cookies and similar tracking technologies
Third parties: such as analytics providers or advertising networks

4. How we use your data

We use your personal data for the following purposes:

To respond to enquiries and provide our services
To manage our relationship with you, including sending administrative communications
To send marketing communications where you have opted in or where we have a legitimate interest to do so
To improve our website and services through analytics
To comply with legal and regulatory obligations

5. Legal basis for processing

We rely on the following legal bases under UK GDPR:

Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering a contract
Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights
Legal obligation: where we are required to process data to comply with a legal obligation
Consent: where you have given clear consent to process your data for a specific purpose

6. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

Enquiry and contact data is typically retained for up to 2 years from last contact. Client data is retained for 6 years following the end of an engagement to comply with our legal obligations.

7. Your rights

Under UK GDPR, you have the following rights:

Access: request a copy of the personal data we hold about you
Rectification: ask us to correct inaccurate or incomplete data
Erasure: request deletion of your personal data in certain circumstances
Restriction: ask us to restrict processing in certain circumstances
Portability: receive your data in a structured, machine-readable format
Object: object to processing based on legitimate interests or for direct marketing
Withdraw consent: where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at hello@inovara.ai. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Sharing your data

We do not sell your personal data. We may share it with:

Service providers who help us operate our business (e.g. hosting, analytics, CRM), only to the extent necessary and under contractual data processing agreements
Professional advisers (solicitors, accountants, auditors) under obligations of confidentiality
Regulatory authorities or law enforcement where required by law

9. International transfers

Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the ICO, to protect your data to the same standard as required under UK law.

10. Cookies

We use cookies and similar technologies on our website. For full details of the cookies we use and how to manage your preferences, please see our Cookie policy.

11. Changes to this policy

We may update this privacy policy from time to time. The date of the most recent revision will always be noted at the top of this page. We encourage you to review this page periodically.

12. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Email: hello@inovara.ai
UK: +44 333 038 3351
US: +1 385 501 6036
Post: Inovara AI Ltd, 1 Enterprise Road, Roundswell, EX31 3YB